Bad Move, BenQ. Bad Move.
I am disturbed by this ad campaign put together by BenQ China, for their new dog tag look-alike MP3 player called the “MusiQ.” (See? The big Q thing links the product and company names.) Someone has noted that the responsible company is actually Taiwanese, but I am really just kind of dumbstruck by this lack of sensitivity. Yes. That’s a 9/11 style animated version of the destroyed twin towers in New York. And a really ubercool young man wearing his MP3 player. I don’t read Chinese, but Gizmodo, MacDailyNews and HotAir have claimed that it reads “Even if the world is destroy[ed] to dust, I still believe in music.”
Shameful? Yes. Insensitive? A bit. Helpful for a country scheduled to host the 2008 Olympics in Beijing’s international press coverage? Assuredly not. Especially since many are already up in arms about their alleged human rights violations. What were you thinking, guys? Not a helpful ad, here. Bad move, BenQ. Bad move.
