Botchan Milk

January 31st, 2008
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Huh. Get this – Botchan themed cow’s milk. Excellent. Will my prefecture’s pride and joy (fixation / abuse) ever get to rest? Methinks not. Wonder if someone in Matsuyama cooked this up, or if the milk company is localizing its product to feed off of regionalism elsewhere, too. Hmmm. Nothing sells milk like trains and nostalgic traditionalist moral fiber. Well, except maybe cow-related themes – or name dropping Hokkaido, probably. Ha ha.

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  • You inspired me to start reading Botchan (as I shamefully haven't done so yet). managed to find a translation online. This part is amusing:

    "When we got there, I jumped out first in line again, then quickly grabbed a runny-nosed kid and asked him where the middle school was. He gave me a dopey look and said "Dunno." Worthless bumpkin. When the whole town's only as big as a cat's forehead, how the hell could you not know where the school was?"

    Ah Matsuyama. As big as a cat's forehead. I think this quote is absolutely brilliant. I would love to be able to read it in Japanese though. Ah, well.

    Nicole's last blog post: ?DRIVER HUNGRY. FEEEEED DRIVER ENGRISH!!?
  • my guess is Botchan would most likely think, "EGADS. They would never do such a thing in TOKYO!"

    Nicole's last blog post: ?DRIVER HUNGRY. FEEEEED DRIVER ENGRISH!!?
  • Confidence in your product is good. I agree. :-) The blatant regionalism in the unrelated theme choice maybe not so much, though.
  • I like おいしい牛乳; it's a bold name for a drink.

    Alex's last blog post: IQ
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